What is Social Media?
Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
Here are some amazing stats about social media:
• 3 out of 4 Americans use social technology
• 2/3 of the global Internet population visit social networks
• Visiting social networking sites is the 4th most popular online activity –actually ahead of personal email
• Time spent on social networks is growing at 3x the overall Internet rate, accounting for 10% of all Internet time
• Social media is shifting the power away from the editors and the publishers. You are in control!
• Estimated 100,000,000 videos are viewed on Youtube per day
• 13,000,000 articles are available on Wikipedia
• 3,600,000,000 photos has been received on Flickr since June 2009, that’s 1 photo per every two citizens of this planet
• 1382% is the monthly growth rate of Twitter users from January to February 2009
• 5,000,000,000 minutes spent on Facebook each day
• Total amount of time spent on Facebook increased by 566% between December 2007-December 2008
• Facebook’s greatest growth in global audience numbers has come from people aged 35-49
• If Facebook were a country, it would be the 8th most populated in the world (Mark Zuckenberg)
• 93% of social media users believe that a company should have a presence in social media
• 85% of social media users believe that a company should interact with its customers in social media