Tag Archives: stylee pr

Story on our Client Rehava – The Most Read Story on the Post & Courier’s Website in 2009

Great news for Stylee PR (Charleston public relation and marketing firm)! Some months ago, our client rehava real estate store, which offers half of its commission back at closing to buyers (why pay more!), made news all over the country when RE/MAX decided to oppose its logo trademark registration, claiming that rehava’s logo is too similar to their own. After a couple of articles in the local and national newspapers and online blogs, all hell broke lose for RE/MAX as the public came to defend rehava.

Over fifteen thousand people cast their vote on Charleston.net (later reported as an all time record for the Post and Courier) in support of rehava.com. People sent emails to the CEO of RE/MAX and we recorded thousands of comments online within two days of Stylee PR breaking the news. RE/MAX decided to withdraw its opposition and rehava got its trademark. Using word of mouth in combination with the traditional and social media, we managed to spread the word about the potential lawsuit to hundreds of thousands of people.

Today, the Post & Courier announced that Rehava vs RE/MAX (or David vs Goliath) story was the most read story on their Web site in 2009, and a poll asking whether readers agreed that the logos were similar got more votes than any other poll.


Announcing CFADA’s Fourth Annual Palette and Palate Stroll, July 17


Charleston’s most celebrated summer event, the Charleston Fine Art Dealers’ Association’s Fourth Annual Palette and Palate Stroll is also one of the most anticipated visual art and fine food events in the South. This year’s event, produced and promoted by Stylee PR and Marketing, will take place on Friday, July 17, 2009. Fine art and food connoisseurs will stroll through the historic streets of downtown Charleston, sampling tastings from thirteen of the finest local restaurants in the beautiful setting of thirteen prestigious galleries. The Palette and Palate Stroll starts at 5:30pm and ends at 7:30pm.

The 2009 pairings are:

Ann Long Fine Art & Oak; Carolina Galleries & Circa 1886; Charleston Renaissance Gallery & High Cotton; Corrigan Gallery & Cypress, John Carroll Doyle Art Gallery & 82 Queen; Ella Walton Richardson Fine Art & Social; Helena Fox Fine Art & Carolina’s; Horton Hayes Fine Art & Shine; Martin Gallery & Fat Hen and Wild Olive; Robert Lange Studios & FIG; Smith-Killian Fine Art & McCrady’s;  The Sylvan Gallery & Halls Chophouse and Wells Gallery & Charleston Grill.

Since 2005, the event has attracted more than 2,500 people from across the nation. The event is presented as part of the Charleston Fine Art Dealers’ Association’s Studio Series, benefiting its visual arts scholarship fund. Money from the scholarship fund has been awarded to organizations such as Redux, the Gibbes Museum of Art and the College of Charleston School of the Arts. The 2009 event is sponsored by Charleston Magazine. Cost is $30 per person and tickets are limited. Reservations are required. Tickets can be purchased by calling 843-819-8006 or on-line at www.cfada.com.

Zonta Club of Charleston Hosts a Networking Event “Zonta Wine Social” on May 13, 2009


The Zonta Club of Charleston will host its popular social and networking event, the Zonta Wine Social, on Wednesday, May 13, 2009, at the Lowcountry Artists Gallery located at 148 East Bay Street in downtown Charleston. The fundraising event starts at 6pm and will feature refreshments by local catering companies including A Taste of the Bayou, Catering by Dennis Hyatt and Life a la Carte as well as white wine, local art, live jazz music by Christopher Cisneros and door prizes. The door prizes will include such items as an original painting donated by Pamela Cisneros. The fundraiser will raise money for Zonta’s educational programs and workshops, and will end at 8pm. The club will accept a donation of $20 at the door. Please RSVP to Vladia Jurcova Spencer of Stylee PR & Marketing at vladia@styleepr.com

Greenbaud Bringing Positive Changes and Green Action to Blackbaud

The Sustainability Institute, Rehava – Real Estate Store, Mixson, Dwell Smart, Pleasant Details Waterless Eco Car Wash Division and many other local green-minded companies participated in the Blackbaud’s first Green Fair on April 23, 2009. A group of 20 eco-minded Blackbaud employees partnered up with Team Blackbaud to bring positive changes to the company which include cell phone and battery recycling, videoconferencing, and today’s green fair.


Since forming about 18 months ago, Greenbaud has already saved the company thousands of dollars.

Last summer, to cut back on carbon emissions, Greenbaud persuaded management to increase the thermostat by two degrees to 76 F. This saved the company between $5,000 and $6,000 a month on energy costs.

“A lot of the time, being green is synonymous with saving money,” Cook said.

The group has encouraged videoconferencing instead of flying on business trips, and it is coordinating a carpool among the more than 1,000 employees at the Daniel Island office.



Video: Mixson and Rehava at Blackbaud Green Fair, April 23, 2009


RE/MAX Withdrawing its Opposition to Rehava’s Federal Trademark Registration

Wow, what an outcome! RE/MAX just sent a notice that the company was withdrawing its opposition to the federal trademark registration of rehava.com. The Post and Courier story that broke the news was followed by stories in other on-line publications including Jim Kimmons’ Guide to Real Estate Business on About.com and in the Charleston Regional Business Journal, not mentioning hundreds of posts on online blogs. Charleston.net received almost 16,000 votes regarding the issue, 98% stating that RE/MAX and rehava logos were not similar. All hell broke loose for RE/MAX. Most bloggers were very outspoken about their opinion of this ridiculous dispute. In just 6 days since the news broke, RE/MAX took a new stand on the issue. Lesson learned. Another example of how social media and the Internet changed the way we receive and process information. The Internet is an awesome and powerful tool for preserving freedom of speech, publicly expressing opinions or just “listening.” Go Bloggers. Pay attention corporations.

New arts coalition hopes to unite and inspire creative community in Charleston

The Charleston Arts Coalition Carnival: It’s a Bloco was a smashing success! Hundreds of people attended the festive event. The Charleston Arts Coalition set out to unite and inspire Charleston “creatives.” The coalition is currently gathering information to set a firm direction for the future. The coalition was created by the people and for the people and its actions will be guided by the needs of the local arts community. For anyone that wants to be heard, take a survey at: http://www.charlestonartscoalition.com/

Read my article in Charlestoncurrents.com to learn more about the organization.

Local News and Events on TheDigitel.com

Charleston is becoming a “digital” city, at least in terms of how many on-line publications launch weekly. Charlestonians used to reading either the Post and Courier or the City Paper to keep informed now have a selection of on-line news sources including charlestoncurrents.com, charleston.net, charlestoncitypaper.com and now thedigitel.com. TheDigitel is becoming the ultimate source for the local news, events, arts, food as well as videos for those that do not like to read their news. More than 200 people turned out for TheDigitel launch party or debutant ball. Stylee PR joined the christening party, check out Geoff Marshall’s video from the launch!